Frontier sparks fiber-focused branding campaign

What we're doing: We launched our "Good to Go" ad campaign to tell America that fiber is a fast, reliable technology that will last a lifetime.

Why we are doing it: People want an internet connection that can keep up with their increasing demand for data. The "Good to Go" campaign highlights how 100% fiber technology can meet those demands.

What's our goal: As the largest pure-play fiber provider in the U.S., we deliver lightning-fast fiber internet to millions of homes and businesses across the country. We want to bring awareness to the fact that fiber technology can serve customers today and well into the future.

Why switch now: We are so confident that customers will love our fiber internet, that we are offering a 30-day money back guarantee.

Campaign highlights: Our "Good to Go" campaign, developed by renowned creative agency McCann New York, includes our "Internet of a Lifetime" video showing that fiber technology is built to meet people's connectivity needs for a lifetime. The video shows the constant changes humans experience over a lifetime – 44 cell phones, 23 computers, 19 gaming systems, 256 shoes, 22 jobs, 7 romantic partners and so on – but that one thing is constant and transcends time: fiber technology.

Read the full press release here.

Frontier Communications