Focusing on All-Optical ADN and Continuously Leading HBB Experience–oriented Operations

At the Mobile World Congress (MWC) 2023 held in Spain, leading carriers, equipment vendors, and business leaders from around the world shared cutting-edge technologies and successful business practices and discussed the latest industry trends and visions. #sponsored

March 3, 2023

5 Min Read
Focusing on All-Optical ADN and Continuously Leading HBB Experience–oriented Operations

At the Mobile World Congress (MWC) 2023 held in Spain, leading carriers, equipment vendors, and business leaders from around the world shared cutting-edge technologies and successful business practices and discussed the latest industry trends and visions. During the congress, Huawei's NCE Optical Network Domain team shared its vision and viewpoints on the development trend of the all-optical autonomous driving network (ADN) and the evolution of home broadband (HBB) operations.

With AN as a Consensus, Huawei Actively Leads the Development of the Industry

Wang Jinping, Marketing Director of Huawei's NCE Optical Network Domain, mentioned that through the joint efforts of TMF, standards organizations, carriers, equipment vendors, OSS/BSS vendors, and other industry partners, Autonomous Networks (AN) is now a consensus in the industry. To date, Huawei has participated in more than 36 standards projects on AN and submitted more than 300 proposals to help carriers achieve the strategic goals of L3 in 2023 and L4 in 2025. Currently, the industry ecosystem is rapidly developing and AN is benefiting various fields, helping carriers improve network automation and intelligence and provide high-quality service experience and assurance. In the all-optical network (AON) domain, Huawei launched the all-optical ADN solution. With iMaster NCE as its intelligent core, the solution is gradually driving the evolution of AON to AN and improving network automation and intelligence to support high-quality service development.

From the perspective of network evolution, carriers are building more reliable, efficient, and high-quality AON instead of using the network O&M mode of "mainly manual + machine-assisted." The intelligent evolution of optical networks has become an unstoppable industry trend. The all-optical ADN solution enables carriers to implement Self-X (self-configuration, self-healing, and self-optimization) network O&M and provide Zero-X (zero-wait, zero-touch, and zero-trouble) service experience. For carriers, the brand-new O&M mode can create huge market space and facilitate business success, while user experience–oriented operations can meet subscribers' requirements and benefit them.

Resolving Service Challenges and Obtaining Dividends from HBB Operations

In the post-pandemic era, new home-network scenarios are emerging due to digitalization. As a result, subscribers' network requirements have changed significantly, focusing on the quality of experience. According to industry surveys, most subscribers are willing to purchase services that provide a better experience, even if the cost is 16% higher or more. This indicates that the model of driving business growth by enhancing user experience is well-founded. However, the lack of digital operations capabilities prevents carriers from focusing on user experience improvement to achieve service growth. Significant difficulties in the development of HBB services are as follows:

  • Inaccurate marketing: Carriers mainly rely on BSS data to identify potential subscribers. The lack of user experience data makes it difficult to gain insights into user experience requirements and formulate targeted marketing strategies. Consequently, carriers' marketing efforts are greatly restricted, resulting in a low rate and accuracy of potential subscriber identification. According to the statistics of a province in China, the success rate of telemarketing was only 2.6%, and that of door-to-door sales was only 6.7%.

  • Subscriber churn: In the traditional mode, network alarms and network key performance indicators (KPIs) cannot truly represent user experience, and carriers cannot effectively identify the causes for poor user experience. According to statistics, more than 90% of experience issues were detected through user complaints, and 90% of poor-QoE subscribers deregistered accounts without reporting complaints.

  • Difficulties in Wi-Fi speed test perception: The P3 ranking in the fixed network domain is gaining increasing recognition, reflecting the brand value of carriers' fixed networks. According to the new standards of P3 ranking in 2022, the Wi-Fi speed accounts for 70% of the ranking. Currently, most carriers lack methods for proactively measuring subscribers’ Wi-Fi speeds and rectifying related issues, and this directly affects brand value.

Building a Digital Base and Implementing User Experience–oriented Operations

Liu Yan, Vice President of Huawei's NCE Optical Network Domain, said that the new-generation Premium Broadband solution (Premium Broadband for short) with iMaster NCE at the core provides standard interfaces and open data to interconnect with operations platform and helps carriers build a digital HBB base, break service barriers in a point-to-point manner, and transform the passive operations mode into a proactive mode based on user experience.

  • Accurate identification of potential subscribers based on multi-dimensional data: Premium Broadband provides more than 110 user labels in the behavior, experience, bottleneck, and networking dimensions, helping carriers understand subscriber preferences, application experience information, bottlenecks in user experience improvement, and networking information. This way, carriers can understand different subscribers' network requirements and effectively formulate customized marketing strategies to promote service success.

  • Subscriber retention through poor-QoE closed-loop management: Premium Broadband enables carriers to identify poor-QoE subscribers, perceive poor-QoE events, and demarcate and rectify poor-QoE issues. Abandoning the passive response mode driven by user complaints, carriers can identify poor-QoE issues in advance and proactively rectify the issues based on poor-QoE demarcation results. This way, carriers can complete network optimization before complaints are reported, improve network service quality, and reduce the churn rate.

  • Improvement in P3 ranking promoted by Wi-Fi speed test management: Through subscriber-initiated speed tests and automatic Wi-Fi speed tests during off-peak hours, Premium Broadband allows carriers to perceive speed test results, proactively identify subscribers with substandard network speeds, and visualize and analyze the experience of each subscriber. In addition, Premium Broadband analyzes more than 30 root causes of substandard network speeds, thus implementing closed-loop rectification of speed tests and helping carriers significantly improve their P3 rankings.

Huawei's NCE Optical Network Domain team said that Premium Broadband is expected to help global carriers implement user experience–oriented operations as a business norm, achieve success in both technology and service domains, and provide a guaranteed HBB experience for global users. Huawei will continue working with industry partners such as major standards organizations and carriers to jointly formulate and promote the development goal of L4 by 2025, implementing the transformation from network automation to network intelligence.

This content is sponsored by Huawei.

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