printing services | Realtors Marketing Consider setting up your own domain name and Web site. While this may seem daunting to some, it is easier than ever to build a professional looking Web site. While large corporations may spend hundreds of thousands, or even millions of dollars, developing and maintaining their Web sites, you can do it for a very small financial investment.
A Web site provides you with a "landing page" to direct your existing and potential clients to, while creating a professional, searchable Web presence. It is possible to have individual property Web sites to promote your listings and keep your sellers happy. You can also take advantage of social media by linking to your Facebook, Twitter and LinkedIn profiles (and any other social media platforms).
Marketing Real estate agent marketing software can help you manage your marketing efforts. These packages typically include templates for business cards, door hangars, postcards, property flyers, brochures, email campaigns and animated home tours to help you efficiently reach out to existing and potential clients.
Apps A number of apps for iPhone and Android-based devices are available to help you stay connected while you are outside the office. The House Hunter app, for example, allows agents to track and compare an unlimited number of homes, using a proprietary scoring method to identify houses that best match your clients' requirements. Open Home Pro allows you to run an open house on your iPad, follow up with leads, create listing pages and export collected data to Excel or other software.
The Bottom Line Working as a real estate agent has its challenges: you don't get paid unless you sell, you can work long hours and still have no paycheck, and you have to adapt to changing market conditions. That said, it can be a rewarding career, both financially and professionally. Calling on your sphere of influence, projecting a professional image and utilizing today's real estate tools and technology can help you develop a successful career in real estate.
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