Realtors Marketing | printing services Sphere of Influence One way to build contacts and generate leads is through a real estate sphere of influence (SOI) business model. This networking strategy focuses on generating real estate leads through the people you already know, including your family, friends, classmates, business associates, sports team members, and even vendors (like your doctor and hair stylist). The best way to keep track of all the names and contact information is in one place, such as in a spreadsheet program (such as Excel), your email's contacts database or with commercial software.
Once you have established your SOI database, it is easy to add contacts as you meet people – at community events, thru mutual acquaintances or by any other means. The more people you have on your list, the larger your SOI and the better your chances for a referral. Plan on sending out a "new agent" announcement – through the mail, phone, email, text or any combination catered to each type of contact – when you begin your career, as well as periodic updates and shout-outs to keep your SOI thinking about you and your real estate services.
Developing a Professional Image Developing and maintaining a professional presence is vital to your success as a real estate agent. Your image is projected through your:
Appearance – tidy clothing, hair, accessories, makeup. Should be appropriate for your office and local market. Avoid perfume/cologne and revealing clothing (i.e., nothing too tight, too short or too low cut). Face-to-face meetings – good eye contact, positive body language. Strive to be attentive, engaging and courteous. Marketing and advertising materials –quality photos and accurate, compelling text. Should be free of grammatical and spelling mistakes. Phone calls – articulate, engaging and courteous. Web presence – carefully planned Web site, engaging social media. Should be free of grammatical errors and spelling mistakes. Written communications – well-written letters, emails and texts free of grammatical errors and spelling mistakes. It is important to note that any presence you have on the Internet – whether for your business or personal life – lasts forever and can easily find its way to your potential clients. Therefore, it is judicious to work toward a professional image both in and out of your real estate career.
Utilizing Tools and Technology Going hand-in-hand with developing a professional image is utilizing tools and technology. Today's agents can use a number of tools to help organize and promote their real estate businesses, including:
Contact Management Keeping track of your clients is a must. You can go basic with a spreadsheet program or an email database program such as Outlook's, or you can invest in database software designed specifically for real estate professionals. Commercial products offer a number of useful features, including automated contact synchronization to your smart phone. No matter how you keep track of your contacts, keep the list current – updating, adding and deleting contacts as appropriate.
Re: Data Reach I couldn't agree with you more. If we build and use (even the current) infrastructure that allows everyone in the city/county/etc. to use it, we could "kill to birds with one stone" and help to ease the huge problem that it is poverty and segregation.
Of course, this is not but a quite naive/uber-positive way of think that everything is going to get solved, however we have to start somewhere.
Re: Data Reach Most of the wolds poor can see the food thats around them, they just can't afford it. Most of them don't have farm land of their own to grow food, or access to enough water to irrigate the crop. They don't even have enough water to wash their hands.
What the poor need is access, the ability to earn enough money to buy food and water.
Data Reach The fact that even the "poor" people has got more easy access to information and communications is really a great achievement, and without going into debate of what is more important for the "poor", if a cellphone or running water and such basic needs. As an old chinese proverb says: "Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." with access to the internet and to almost everything that they wish to learn. And with new ideas like the MOOCs (Massive Open Online Courses) to be able to adquire knowledge the odds even a little more for everyone. Now everyone can learn, no matter if we can afford a first world top class university or not.
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